‘MadhurBhav’ is an initiative started half a decade ago by AJ Foundation, is now availing help, to celebrate the joy of ageing day by day. The sweet emotion attached in this creation is the real reason of its growth and genuine service over the five year span. AJ Foundation have started keeping in mind the need of the hour where children may not be able to look after their elderly at home due to several reasons like busy life schedule, geographically staying apart, frequent travelling, special medical & nursing need.